PELATIHAN PENGELOLAAN SDM KREATIF DAN TEKNIS PEMASARAN PRODUK MELALUI VIDEO MARKETING DI PLATFORM TIKTOK DAN INSTAGRAM PADA SISWA/I MA ASHHABUL MAIMANAH

Abstract

The development of digital technology requires modern marketing skills based on social media, especially through the TikTok and Instagram platforms, which are dominated by video content. However, students at MA Ashhabul Maimanah still face limitations in utilizing these two platforms as effective means of marketing products. This community service activity aims to improve students' skills in video marketing through technical training, content creation assistance, and digital marketing strategy guidance. Implementation methods include socialization, video content creation workshops, product marketing simulations, and evaluation based on content results and social media performance. The objectives of this program include improving students' ability to create creative video content, understanding ethical digital marketing strategies, and managing marketing campaigns using TikTok and Instagram analytics features. It is hoped that this activity will encourage students to develop their digital competencies, expand their product marketing reach, and increase their competitiveness in the technology- based economy era.