IMPLEMENTASI SISTEM KEUANGAN SEDERHANA UNTUK MENINGKATKAN PRODUKTIVITAS MELALUI OPTIMALISASI MARKETING DAN PENGELOLAAN SDM PADA UMKM SATE JANDO SERANG

Abstract

This Community Service Program (PKM) was conducted on May 03, 2026, at the Cipocok Village Hall in collaboration with the Sate Jando Serang MSME owned by (Ret.) ABKP Wagiono, S.H., M.Si. The program aimed to assist the MSME in improving business productivity through the implementation of a simple financial system, optimization of marketing strategies, and more effective and structured human resource management. The main problems faced by Sate Jando Serang included financial records that were still managed manually and inconsistently, limited utilization of digital media for marketing, and ineffective task distribution and workforce management. The implementation method consisted of several stages, namely field observation, interviews with the business owner, preparation of training materials, socialization, practical training on simple financial recording, digital marketing education, and human resource management assistance. The PKM team also provided examples of simple cash books, income and expenditure report formats, promotional strategies through social media, and customer service techniques. The results of the program showed an increase in the partner’s understanding of the importance of organized financial records, the use of social media as a promotional tool, and more structured task distribution. After the program was implemented, Sate Jando Serang MSME began applying routine daily transaction recording, increasing digital promotional activities, and improving customer service systems. This program is expected to help the MSME grow sustainably and enhance its competitiveness amid the increasingly competitive culinary business industry.